This week, the Albany Times Union published a letter written by LRANY’s Adam Morey. The letter focused on the amount that lawyers spend on online advertising to reign in clients.
“It is refreshing to see the legal industry moving toward the use of technology to better serve and cut costs for its clients (“Law faces a cyber future,” April 23). But the truth is, just as they spend big on Albany politics, personal injury lawyers invest heavily in online marketing, with the most prized search terms going to the highest bidder.
In fact, 23 of the top 25 most expensive Google keywords in 2015 were accident attorney-related. For the first half of that year, eight of the top 10 most expensive cost-per-click keywords were asbestos/mesothelioma-related. Law firms also create non-branded websites, like “asbestos.com” to steer traffic toward their legal services.”